How It All Started

Trees of Time and Place owed its success and achievements to two important things:

Trees of Time and Place grew out of a small partnership of environmental organisations who came together under the Esso Living Tree Campaign. The network of partners wanted to reach out to all sectors of the community and decided to use the concept of growing trees from seed - an idea pioneered by CVNI - as the focus of their new project. Trees of Time and Place was launched in 1997, and by the year 2000 over 100 organisations from the private and public sectors were involved.

All the partners contributed their unique skills and resources, for example:

Ordnance Survey teamed up with software provider ESRI to produce a computerised geographical system that logged every Tree of Time and Place pledge on an online map.

Tarmac provided planting sites and transported the four wooden Trees of Time and Place sculptures and time capsules on their tour of the four countries of the UK.

The Alliance for Beverage Cartons and the Environment (ACE) produced 10,000 biodegradable drinks cartons printed with instructions for growing a tree.

The Scout Association and The tree seat company adopted Trees of Time and Place as a millennium campaign and built seed gathering and tree care into its Forester badge.

The Tree Council added new annual traditions to its long established Esso National Tree Week. Esso Walk in the Woods helped people to enjoy forest life in May of every year and Seed Gathering Sunday grew into Esso Seed Quest to celebrate October’s seed harvest.